Non-associate distributors like MFDs and NDs account for 47% of fund houses’ business

An analysis of monthly AAUM data done by Cafemutual shows that the top 30 fund houses get 47% of their business from non-associate distributors like MFDs and NDs (national distributors) as on March 2022.

Direct plans closely follow MFDs and NDs with a 46% share in the mutual business. The fund houses have booked the remaining 7% from associate distributors.

Interestingly, NJ MF derives the majority of its business i.e. 95% from non-associate distributors. Out of Rs. 5,139 crore of AAUM, the fund house gets Rs. 4,893 crore from MFDs and NDs. 

Edelweiss MF, Franklin Templeton MF, Sundaram MF and Mahindra Manulife MF follow in the said order where non-associate distributors account for 80%, 79%, 74% and 72% of their business.

Overall, 15 fund houses get more than 50% of their AAUM from non-associate distributors.   

The top five fund houses - SBI MF, ICICI Prudential MF, HDFC MF, Aditya Birla Sun Life MF and Kotak Mahindra MF get 40% of their AAUM from non-associate distributors. Their share in these fund houses stands at 20%, 47%, 51%, 48% and 47%, respectively.

Here is the ranking of the top 30 fund houses in terms of percentage share of non-associate distributors in their monthly AAUM as on Mar 31, 2022.