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  • MF News AMFI to launch a campaign ‘MFD Karein Shuru’ to promote MF distribution

    AMFI to launch a campaign ‘MFD Karein Shuru’ to promote MF distribution

    The trade body will encourage individuals to become mutual fund distributors.
    Nishant Patnaik Jul 8, 2022

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    AMFI will launch a campaign ‘MFD Karein Shuru’ to promote mutual fund distribution as a respectable profession, said three MF officials familiar with the development.

    MFD Karein Shuru will be a media campaign that aims to encourage people to become mutual fund distributors.

    In fact, the trade body will launch it formally on July 12, confirmed two of them. The campaign aims to increase number of distributors from 1 lakh to 5 lakh individual MFDs.

    A senior official requesting anonymity said that the campaign will encourage students, retired, financial professionals, housewives and working women to become mutual fund distributors. “AMFI will be launching an omnipresent media strategy that will include television commercial, print and web. The objective is to increase number of individual MFDs by 2025,” he added.

    In March, AMFI suggested an internship plan to bring in new individual MFDs to increase the number of individual distributors and increase financial inclusion in the country. Under this initiative, fund houses can have exclusive partnership with an individual MFD and pay them a monthly stipend of up to Rs.15,000 for the first 12 months. During this period, fund houses will be responsible for training and development of an individual MFD.

    The new campaign also aims to support this pilot project, said an MF official. Currently, a few fund houses are ready to launch apprentice MFD program to bring more individual MFDs to the MF industry.

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    41 Comments
    Mandar Patkar · 2 years ago `
    Dear AMFI Guys,have you taken SEBI approval for the same as you are about to authorize Students,Housewives and Retired to distribute MF.SEBI will interfere later in interest of Investors that These people are not able to serve as expected.
    Mahima Verma · 2 years ago
    I want to become AMFI agent.please give details
    Reply
    DEBRAJ SENGUPTA · 2 years ago `
    This is a good initiative because it will increase the bandwidth of Mutual Fund among many new Investors many are still not informed about Mutual Fund and benefits of investing in Mutual Funds. As these initiatives will bring in additional work force in Mutual fund distribution especially in Tier II and Tier III cities it will provide a vast pool of talent to start a noble profession and over the years earn handsomely even after expense ratio cuts . But SEBI should also think of promoting ADVISOR JAROORI HAIN campaign otherwise the naïve investors would get killed [ in terms of wealth creation] if DIRECT plan marketing is only sought after
    Vithal Sudame · 2 years ago
    Just promoting profession will not do. If there is demand and respect, people join profession. So campaign should "ADVISOR JARURI HAI".
    Reply
    Rajesh Sharma · 2 years ago `
    Sebi approval is must ...
    K Kannan · 2 years ago `
    It is business....
    Satishchandra K S · 2 years ago
    U r right
    Reply
    suresh Kumar · 2 years ago `
    Increase the commission first. The business will automatically grow.
    Subrat Sarkar · 2 years ago
    Yes, increase the brokerage the business will be increase
    Ranjeet dey · 2 years ago
    Yes first increase the trail and initial brokarage first then only new n existing MFD will b motivated.
    Reply
    Vin Bhosale · 2 years ago `
    Pramostion Good, Why New Generation Disappointed After Client Go Direct Plans, AMFI against MFD, Quality Members elect, not manufacturing AMC Big , MFD POOR
    SANJIB KUMAR DUTTA · 2 years ago `
    DIRECT & ROBO ADVISORY SHOULD BE BANNED .
    Shiven Gupta · 2 years ago
    It is good but there is some certification for investors while go direct…
    Ranjeet dey · 2 years ago
    First,stop direct mf selling
    Second via bank mf selling
    Third online and brokarage companies mf selling n platforms like Paytm freecharge must be stopped
    Finally incentive must increase
    Reply
    Asish Bhattacharya · 2 years ago `
    THE INITIATIVE FROM SEBI TO SELECT MFD IS A GOOD AND NOBLE JOB TO CREATE THE SELF DISTRIBUTION PROFESSION SPECIALLY IN CAPITAL MARKET.
    Sugunasundaram · 2 years ago `
    I Respect SEBI and AMFI
    When there is no upfront remuneration for Investents including SIP, How Distributors will be in a position to motivate for mutual funds. AMFI, SEBI and all AMC's not worried about Distributors, and they suck the blood. When you talk about Distributors payout, why the labour spent by Distributors is not upheld. Any time any things go wrong putting the axe on distributors will ruin the industry in long run. Without the involvement of Distributors no one can claim POTENTIAL OF MUTUAL FUNDS.
    It is not too late to take care of the Distributors
    by property evaluating their efforts in bringing more business to all AMC'S.
    Everyone is aware, but no one is ready. FATE
    NAGARAJA KAULAGI · 2 years ago
    Perfect. I second your thoughts.
    Reply
    Chetan · 2 years ago `
    It's an good effort from Amfi to educate about MFD profession. But need to look into the commissions also should not be reduced
    Prashant · 2 years ago `
    I smell fish in this move.
    Firstly they are promoting direct plans and saying don't buy from distributors because of the cost and at the same time they want to bring in kore distributors. This means 2 things
    1) They will bring in people who won't understand M of Mutual funds and then make them sell everything and then show that distributors ate useless and they missell so distributors should be banned
    2) By doing the first thing AMCs would have gathered enough data which will help them to keep the investors and remove distributors from between.

    This is a masterstroke by the lobby. Now how much we distributors will sleep on these issues is a big question.

    Divided we fall.
    Laxmikant Nemade · 2 years ago `
    A very good initiative to bring in large workforce as MFD's. This will definitely promote many people to become MFD. It is very difficult to sustain in starting period (due to stopping of Upfront and also reduction in comission rates). This Stipend idea will help new people to survive for one year and get established during that period.
    I have one more suggestion to attract more people. Earlier, there was a scheme, which enabled senior citizens to obtain ARN by attending CPE. The same may also be restarted.
    AAKASH CAPITAL Swaminathan R · 2 years ago `
    Every Profession We need a transparent and honest consultant need for All(like legal,health ,income tax ,Real Estate and all other Profession). Because none of them in this world to full fill all his service requirement themselves through out their life. If it happens Society and community service is not required to all. So SEBI has to under stand this and BAN direct and Robo Advisory
    DINESH K MAHAJAN · 2 years ago `
    Surprisingly, AMFI is interested to promote MF distrbution not MF distributors. Ha Ha Ha. GREAT, Going.
    Sanjay Saini · 2 years ago `
    Good initiative by Amfi. But need to thing some good for MFD's who already working.
    Arun kumar HM · 2 years ago
    Hi sir ,I am Arun From NJ Wealth Working as a Senior Unit mangaer , We are into Mutual Funds and Financial services distribution from 27 years , Pls Contact 9724833209 for more details
    Reply
    VIKRAM SHRIVASTAVA · 2 years ago `
    ?? ??? ?? ???????? ??????? ????? ??? ????? ????? ?? ?? ???????? ?? ??? ?????? ?? ?????? ?? ??? ????
    ???? ?????
    One one hand they want quality advisor but on the hand they are compromising quantity with quality.
    Not Possible.
    PREMANSHU DAS · 2 years ago `
    First fix a time for MFD payout, till now some AMCs not paid June 2022 brokerage & today is July 08' 2022.
    Last updated 2 years ago
    vishal · 2 years ago `
    its good initiative at industry level.
    It will add to work force, increase awareness, help us have more penetration in market.

    Why should we doubt, as many of our colleagues mentioned above, about quality of new generation MFD. I believe, new generation, will bring new energy, new ways to do business and I am more convinced that new generation is required to take this legacy further.

    As far as, comments on commission or DIrect is concerned, its part of SWOT analysis , any new joinee in field will be doing and should do. Why dont we personally quit this business if we feel no opportunity or too low income to survive. Its simply because of psychology..........WE dont want to share our pie with new generaton, but we in this process, are missing one great oppotunity. If AMFI promotes MFD, then, We are also getting promoted( indirectly) and we will take advantage of this campaign. Have not we gained because of , Mutual Fund SAHI HAI campaign.

    Lets introspect , what actually is required, before we comment negatively on new good initiative.

    Always hopeful and hoping best from this initiative also.

    Good luck to all!

    Vallish HR · 2 years ago
    First start giving enhanced brokerage n rewards n stop doing direct, biz will b doubled, n bank employees r doing mis sales of mf by knowing r unknowingly, try to stop, every ifa will do 100 crores
    Reply
    vinay · 2 years ago `
    instead of this AMFI should work for the betterment of existing MFDs. By this promotions they may get new MFDs but how much they will survive? Who will take care of clients made by him/her?

    In last two years every product price has increased even AMC employee salaries also but what is not changed is MFDs brokerage. It has decreased instead of increase.

    This has resulted many MFDs to shift their focus more towards other products as he/she has to run his/her regular family expenses too.

    SEBI and AMFI should design a fixed system to increase MFDs income on every 1 or 2 or 3 years. If income increases in every third year then increase % can be like average inflation of 3 years.

    It is easy to attract people to join but most important thing is survival.

    Thanks
    SANDEEP HALDER · 2 years ago
    We create investors, develop market and economy will run trillion and trillion dollars ,after that regulatory bodies will announce go "direct" if you want to higher return or AMC reduce the cost by the regulators . So many certification course will open and so many new things comes on ,business will run faster but distributors will be finished .
    Reply
    Monisha Roy · 2 years ago `
    Message should be "ADVISOR JARURI HAI" and Please please stop or banned DIRECT & ROBO ADVISORY. Like country INDIA huge employment generation scope through MFD. It will provide a vast pool of talent to start a noble profession and over the years earn handsomely even after expense ratio cuts .
    Sanjeev Bhatkar · 2 years ago `
    The proposed intiative to encourage new people to become Mf Distributer ( MfD ) will create a scene like that of LIC which can be described as " ?? ?? ???? / MfD ". This will affect Mf distibution in worst manner. All rules and regulations imposed on existing MfDs like us by AMFI and / SEBI will not be folllowed and both these organizations will be bussy in nabbing MfDs doing unethical Mf distribution ( of course, if anly if they are bothered ). Instead of this farcical proposed recruitment drive, they dhould take care of existing MfDs with respect to following :
    - Stop anti MfD campaigns an acts.
    - Encourage probable Mf investers to invest through MfDs and make it compulsary at ground level.
    - reinstall upfront commission and trail commisdion at levels which was prevailling in early 2000.
    -Commission to individual Mfd and coporate distributers should not vary by bigmargin.
    - Coporate Mf distributers who extract data of new investers brought by inividual MfDs from Mf Houses and entice these new investers to bring under their ARN code should be meted out with stringent punishment like suspending their Mf distribution upto 3 years.
    - All other incentives and special commission in addition to upfront and trail should be allowed to be given by all AMCs to individual MfDs.
    - in order to maintain indepth knowldge of MfDs about mf distribution regular training hould be imparted to them.
    - last but not least MfDs should be freely allowed to use the titleof MUTUAL FUND ADVISER /ADVISOR as yhey are trained to distibute Mf same chemes as per potential invester's Financial Goals. All restrictions imposed on them ( illogically ) w.r.t use of words / prases like Financial Planning, Wealth Managers, Financial Goal Planning should be removed instantly. So far so Good.
    Sanjeev Bhatkar · 2 years ago `
    The proposed intiative to encourage new people to become Mf Distributer ( MfD ) will create a scene like that of LIC which can be described as " ?? ?? ???? / MfD ". This will affect Mf distibution in worst manner. All rules and regulations imposed on existing MfDs like us by AMFI and / SEBI will not be folllowed and both these organizations will be bussy in nabbing MfDs doing unethical Mf distribution ( of course, if anly if they are bothered ). Instead of this farcical proposed recruitment drive, they dhould take care of existing MfDs with respect to following :
    - Stop anti MfD campaigns an acts.
    - Encourage probable Mf investers to invest through MfDs and make it compulsary at ground level.
    - reinstall upfront commission and trail commisdion at levels which was prevailling in early 2000.
    -Commission to individual Mfd and coporate distributers should not vary by bigmargin.
    - Coporate Mf distributers who extract data of new investers brought by inividual MfDs from Mf Houses and entice these new investers to bring under their ARN code should be meted out with stringent punishment like suspending their Mf distribution upto 3 years.
    - All other incentives and special commission in addition to upfront and trail should be allowed to be given by all AMCs to individual MfDs.
    - in order to maintain indepth knowldge of MfDs about mf distribution regular training hould be imparted to them.
    - last but not least MfDs should be freely allowed to use the titleof MUTUAL FUND ADVISER /ADVISOR as yhey are trained to distibute Mf same chemes as per potential invester's Financial Goals. All restrictions imposed on them ( illogically ) w.r.t use of words / prases like Financial Planning, Wealth Managers, Financial Goal Planning should be removed instantly. So far so Good.
    Sanjeev Bhatkar · 2 years ago `
    The proposed intiative to encourage new people to become Mf Distributer ( MfD ) will create a scene like that of LIC which can be described as " ?? ?? ???? / MfD ". This will affect Mf distibution in worst manner. All rules and regulations imposed on existing MfDs like us by AMFI and / SEBI will not be folllowed and both these organizations will be bussy in nabbing MfDs doing unethical Mf distribution ( of course, if anly if they are bothered ). Instead of this farcical proposed recruitment drive, they dhould take care of existing MfDs with respect to following :
    - Stop anti MfD campaigns an acts.
    - Encourage probable Mf investers to invest through MfDs and make it compulsary at ground level.
    - reinstall upfront commission and trail commisdion at levels which was prevailling in early 2000.
    -Commission to individual Mfd and coporate distributers should not vary by bigmargin.
    - Coporate Mf distributers who extract data of new investers brought by inividual MfDs from Mf Houses and entice these new investers to bring under their ARN code should be meted out with stringent punishment like suspending their Mf distribution upto 3 years.
    - All other incentives and special commission in addition to upfront and trail should be allowed to be given by all AMCs to individual MfDs.
    - in order to maintain indepth knowldge of MfDs about mf distribution regular training hould be imparted to them.
    - last but not least MfDs should be freely allowed to use the titleof MUTUAL FUND ADVISER /ADVISOR as yhey are trained to distibute Mf same chemes as per potential invester's Financial Goals. All restrictions imposed on them ( illogically ) w.r.t use of words / prases like Financial Planning, Wealth Managers, Financial Goal Planning should be removed instantly. So far so Good.
    Anand Jain · 2 years ago `
    First bring uniformity in Brokerage across AMCs every AMC have different brokerage structure for every Distributor except PPFAS MF why such discrimination done by AMCs and they cut the brokerage drastically on old assets & also SIPs registered before October 2018 they are paying 10-20 BPS stealing money from Distributors brokerage, when expense ratio is same why payouts are different on old & new assets AMCs have already recovered the upfront paid in 2018 but still stealing our brolerage will new entrants work on this payout first fix the issue of brokerage then bring new entrants why AMFI have to run campaign if you make MF brokerage lucrative many people will choose to become MFDs
    Anand Jain · 2 years ago `
    First bring uniformity in Brokerage across AMCs every AMC have different brokerage structure for every Distributor except PPFAS MF why such discrimination done by AMCs and they cut the brokerage drastically on old assets & also SIPs registered before October 2018 they are paying 10-20 BPS stealing money from Distributors brokerage, when expense ratio is same why payouts are different on old & new assets AMCs have already recovered the upfront paid in 2018 but still stealing our brolerage will new entrants work on this payout first fix the issue of brokerage then bring new entrants why AMFI have to run campaign if you make MF brokerage lucrative many people will choose to become MFDs
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