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You will soon hear an update from SEBI regarding B30 incentives. Amarjeet Singh, Whole-Time Director at SEBI, stated that the market regulator will introduce a new structure to incentivize distributors for bringing in new investors from B30 cities and for attracting women clients across all locations.
Singh spoke to Cafemutual on the sidelines of the Cafemutual Passives Conference 2025, held recently in Mumbai.
He mentioned that the proposal to introduce B30 incentives for bringing in new clients from B30 cities and women investors was shelved due to the rollback of the TER regulations. However, the industry should wait a little longer, as the regulator is currently finalizing the regulatory contours of this proposal.
A few months ago, Manoj Kumar, Executive Director at SEBI, told Cafemutual that distributors should not lose hope regarding B30 incentives, as the regulator plans to introduce something for them in FY26.
Earlier, SEBI proposed allowing AMCs to pay a flat fee of 1% of the first application amount or the SIP commitment amount, subject to a maximum incentive of Rs.2,000. This structure would apply to distributors bringing in new investors from B30 cities or women investors across all locations.
According to SEBI, this one-time fee would be funded from the IAP corpus of 1 bps that AMCs retain to create awareness among investors.
