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India’s five major direct plan players – Coin (Zerodha), ET Money, Groww, Kuvera and Paytm Money managed AUM of Rs.48,600 crore as on March 2022, shows the MFDex data, which accounts for 95% of the industry data.
These players account for 40% of the total AUM of India largest distributor - SBI.
Data shows that Coin by Zerodha has the highest AUM of Rs.17,900 crore as on March 2022. Zerodha saw its AUM go up by 91% from Rs.9400 crore in March 2021.
Groww ranked second in terms of AUM among direct plan players. Its AUM went up by a whopping 190% (highest growth in % terms) to reach Rs.12,000 crore in March 2022.
Kuvera followed Zerodha and Groww for the third rank with AUM of Rs.7100 crore. Paytm Money and ET Money have AUM of Rs.5800 crore each in March 2022.
Distributor Name |
Mar-22 |
Mar-21 |
Change |
Zerodha |
17,862.33 |
9,361.42 |
91% |
Groww |
12,035.23 |
4,153.92 |
190% |
Kuvera |
7,113.74 |
4,381.50 |
62% |
Paytm Money |
5,817.40 |
3,666.80 |
59% |
ET Money |
5,778.05 |
3,202.60 |
80% |
Interestingly, both Zerodha and Groww made it to the top 20 list of distributors in terms of AUM. While Zerodha ranked 14th, Groww secured the 20th position in the top 20 list of India’s largest distributors by assets.
Overall, SBI has maintained its top standing on the AUM front. SBI managed assets of Rs.1.23 lakh crore as on March 2022.
NJ India, HDFC Bank, Axis Bank and ICICI Bank were the distributors in the top 5 highest AUM list.
Rank |
Name of the ARN Holder |
AUM for FY 2021-22 Rs. In crore |
1 |
State Bank of India |
123800.58 |
2 |
NJ IndiaInvest Pvt Ltd |
109295.86 |
3 |
HDFC Bank Limited |
84454.69 |
4 |
Axis Bank Limited |
53465.90 |
5 |
ICICI Bank Limited |
47682.77 |
6 |
ICICI Securities Limited |
47526.92 |
7 |
Prudent Corporate Advisory Services Ltd |
45625.27 |
8 |
Kotak Mahindra Bank Limited |
38605.61 |
9 |
IIFL WEALTH PRIME LIMITED |
25662.44 |
10 |
Citibank N.A |
24124.78 |
11 |
Hongkong & Shanghai Banking Corporation Ltd. |
21035.14 |
12 |
Julius Baer Wealth Advisors (India) Private Limited |
20007.16 |
13 |
Standard Chartered Bank |
17970.56 |
14 |
Zerodha |
17,862.33 |
15 |
Darshan Services Private Limited |
17742.76 |
16 |
ANAND RATHI WEALTH LIMITED |
16925.16 |
17 |
Aditya Birla Finance Limited |
13433.21 |
18 |
QWIK SUPPLY CHAIN PRIVATE LIMITED |
12347.67 |
19 |
JM Financial Services Limited |
12051.72 |
20 |
Groww |
12,035.23 |