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NSE has asked its trading members and authorized persons not to use words like advisors, asset or wealth manager in their name.
The exchange platform believes that such a nomenclature misleads investors.
In a circular, NSE said, “It is observed by Exchange that Trading Members/Authorized Persons are using words such as Advisors, Asset/Wealth/Portfolio Management etc. in their name which is misleading and may indicate to the clients/investors that the Trading Members/Authorized Persons are registered for offering services other than broking services without having the applicable registration for those services with SEBI/other regulators.”
This norm is already applicable to mutual fund distributor from October 1, 2020. SEBI norms explicitly say that individuals other than SEBI registered investment advisor (MFDs in this case) cannot use words like advisor, consultant or coach.