Listen to this article
Sabko life mein growth chahiye, Sabko job mein promotion chahiye,
Waise hi wealth creation ke liye tumhare SIP ko bhi promotion chahiye!
HSBC Mutual Fund has been encouraging SIP investors to top up their SIPs through a digital audio-video campaign titled ‘Apne #SIPKoDoPromotion’
The campaign aims to create awareness and educate investors about SIP top-up and the role it plays in their long-term wealth creation. It uses real life situations to nudge investors to opt for a top-up plan to meet their long-term wealth creation goals and align it with their evolving goals, lifestyle, expenses and dreams.
Commenting on the launch, Kailash Kulkarni, CEO, HSBC Mutual Fund, said, "SIPs are becoming the go-to tool for retail investors to achieve their financial goals. Through our Apne #SIPKoDoPromotion campaign, we want to emphasise on the power of compounding that an SIP top-up brings in, aiding in building long-term wealth. We want our investors to know that a Top-up can empower them to boost their investments at par with their current income levels and hence be in control of their financial future."
Sandeep Sreekumar, Vice President at BornHi Digital, said "Industry Data shows that there are over 484.6 million people in India have SIPs as of March 31, 2024, but only 0.50% (roughly 240,000 SIPs), utilize the powerful Top-Up feature. This data insight ignited the spark for this campaign. We believe Apne #SIPKoDoPromotion can reshape the narrative around financial responsibility and investing by educating investors about maximizing their SIP potential through SIP Top-Up."
The campaign is a series of three short films of 30 seconds each, with an aim to encourage investors to increase their SIP by a fixed amount or percentage, at predefined intervals.
You can watch the digital films here:
Film 1 https://youtu.be/SNOwBpVIEm0
The film features a couple visiting an orphanage and realizing that they are being interviewed by a kid. The serious faced kid questions them on income, promotion, etc. when questioned on the promotion of their wealth, they are left clueless and are sent away.
SIP Top Up ke saath Apne #SIPKoDoPromotion, aur raho unke future education ready
Film 2 https://youtu.be/Sol7gV2WN_Y
The film opens to a meeting between families of a prospective bride and groom. The prospective groom is left speechless when being questioned on the promotion of his money, leaving the bride's family disappointed.
SIP Top Up ke saath Apne #SIPKoDoPromotion, aur raho long term wealth creation ready
Film 3 https://youtu.be/bTL1zjWrgy4
Here is a family seeking a cook. The twist is Chotu (the cook) is interviewing the family. While there are proud and happy answers to questions on the house, salary, increments, etc., none of them have an answer to promotion of their wealth. Chotu leaves, rejecting them.
SIP Top Up ke saath Apne #SIPKoDoPromotion, aur raho life upgrade ke liye ready
