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AMFI has launched a new initiative to honour the exemplary contributions of mutual fund distributors and registered investment advisors in the growth of the MF industry.
The initiative will recognize the efforts of intermediaries in promoting mutual fund investments through a yearly industry-level recognition program titled ‘Partners in Excellence’ across 6 zones, covering almost 400 cities and towns spread across the country and recognizing around 165 individuals and entities.
In a press release, Navneet Munot, Chairman, AMFI said, "Mutual fund intermediaries, both distributors and investment advisors, play a crucial role in the growth and development of the mutual fund industry. With the introduction of our Industry-level Recognition Program ‘Partners in Excellence’, we aim to not only celebrate their achievements but also inspire excellence and innovation in service delivery."
Vishal Kapoor, Director, AMFI, who spearheads the AMFI Committee on Distributors, said, “The programme intends to recognize the tireless efforts and outstanding performance of distributors and advisors who have played a pivotal role in driving the adoption of mutual funds across the nation.”
Venkat Chalasani, Chief Executive, AMFI commented, “To be recognized by AMFI, the apex industry trade body, is an achievement that will motivate all the intermediaries to give it their best towards making mutual funds the preferred investment option for long term wealth creation.”
Here are the award categories:
Getting new investors: Felicitating intermediaries who get the maximum number of new investors into the mutual funds fold.
Covering and servicing funds on growth and hybrid: Recognizing intermediaries who have demonstrated exceptional proficiency in promoting and managing funds facilitating wealth creation for investors.
Long term debt champions: Recognizing intermediaries who promote long-term debt schemes for investors looking for alternatives to traditional deposit instruments.
New SIPs promotion: Celebrating intermediaries who have been instrumental in promoting and facilitating investments in new SIPs, thereby encouraging systematic and disciplined wealth accumulation among investors.
Live SIPs management: Honouring intermediaries who have effectively managed live SIPs, ensuring consistent investment flows and financial discipline among investors.
Servicing women investors: Recognizing intermediaries who have demonstrated a commitment to financial literacy by effectively servicing women investors across the country, thereby empowering them with financial knowledge and opportunities.
Recognizing Women MFDs: Recognizing women MFDs to encourage more women to take up the profession and also get more women to adopt mutual funds.
Recognising new MFDs/RIAs: Felicitating new ARNs/RIAs registered on or after April 1, 2022.
There is no need to submit entries. Winners will be selected objectively, based on a carefully selected set of quantitative parameters and on the data collated from the RTAs.
The felicitation for the year 2023-24 will be done at an event planned later this year.
