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AMFI data shows that 24% of retail MF AUM has come through direct plans in September 2024 compared to 21% in September 2023.
Similarly, AUM of HNIs in direct plan has increased from 26% in September 2023 to 27% in September 2024.
Overall, 45% of MF assets i.e. Rs. 30.62 lakh crore has through direct plans. Institutional investors form a considerable portion of direct investment in mutual funds.
In terms of asset allocation of direct plan investments, Rs. 6.21 lakh crore or 83% of the total AUM in liquid and money market assets has come from the direct plan in September 2024. This has increased from 79% in September 2023.
In total, Rs. 10.47 lakh crore or 65% of debt assets has come from direct plan while Rs. 8.28 lakh crore or 27% of equity assets come from direct plan.
In September 2023, Rs. 8.50 lakh crore, 60% of debt assets, came from direct mode while Rs. 4.58 lakh crore or 24% of equity assets, came from direct mode.
