Kotak Mahindra MF in partnership with Mumbai-based Optimum Fintech announced the launch of its “Go Digital” initiative to empower distributors to build their own website/mobile app, said a press release issued by the company.
‘Go Digital’ is an open architecture platform that aims to assist distributors in building their own website or mobile app. The distributor website will have capabilities like back office software, scheme factsheet, initiate transaction facility for all AMCs, fund recommendation and e-locker facility for document management. The distributor’s investors can also login on the distributor website or app to view their portfolios, view scheme details, check recommendation given by IFA, access e-locker to manage documents and transact on their own.
Manish Mehta, National Head – Sales, Kotak Mahindra MF said, “Through ‘Go Digital’ we will assist distributors in building their digital business. We believe this will help distributors improve productivity, reach out to a larger segment of clientele across geography and reduce costs.”
The fund house said that it will not have any access to the distributor data or servers. Optimum Fintech is the technology solution provider to facilitate a distributor in building the website / mobile app. They will host a dedicated server space for each distributor whose access will be only with that particular distributor.
IFAs can ‘Go Digital’ by visiting Optimum Fintech’s website. They can fill in their respective details to buy the product online or request a demo. IFAs registered with Kotak Mutual Fund can avail of this facility at a subsidized rate.
