Listen to this article
After having worked for a couple of years in the corporate sector, Arun Kumar of Wizr Wealth decided to take the entrepreneurial plunge. Seeking inspiration from his MFD father, he joined the MF distribution industry in 2021. Since then, he has independently onboarded close to 150 millennials, forming over 60% of the new client base.
A casual conversation with him revealed that Arun himself is a millennial who seems to have got the pulse of the millennial community. He spoke about his ways of reaching out and keeping this community engaged.
Here are some of the interesting snippets of this conversation.
The ‘millennial’ way to reach out to prospects
Millennials have an active presence on social media platforms, more particularly Instagram. Thus, you may conveniently term Instagram as the ‘millennial’ way to reach out to prospects.
However, merely posting is not sufficient, there should be a CTA (Call to Action) that urges them to reach out. In this regard, our posts direct viewers to our Instagram bio which carries a link to schedule a free 30-minute video or audio call where they can ask questions. Calls like these give them a glimpse of what we do and how we can add value to their lives.
Also, collaborating with a social media influencer client of mine gave me access to a wider millennial audience. In this collaboration, we spoke about finance and addressed some common topics.
Likewise, posting quick bytes with fund house representatives showcases our access to expert insights and somewhere vouches for our credibility too. This gives prospects yet another reason to reach out to us.
Lastly, posting the links to my professional posts on my personal page allows me to leverage the connection of my personal contacts.
The ‘cordial’ way to understand millennials better
A family’s financial beliefs and attitudes can inadvertently influence the way millennials think. By keeping this in mind, you can understand them much better. The idea is not to push them to think in a particular way but to cordially make them decode their own thought process.
Also, millennials like making decisions independently. I thus give them the time needed to ponder and take financial calls at their own pace. Involving others in the decision-making process is the call they need to take.
My experience has also taught me that millennials like it ‘Phygital’ (physical plus digital). They appreciate digital ease in transacting and cherish physical meet-ups.
Lastly, they connect with their tribe instantly and hence they seek comfort in dealing with a young team who can be their companion in the wealth creation journey.
The ‘engaging’ way to keep them connected
In the current times of information overload, I follow one simple rule - ‘Post and not spam’.
Thus, instead of making fixed weekly or fortnightly posts, I upload only when I feel the time is right to introduce a particular concept or address a specific topic. Also, it’s rare for me to make festivity posts.
The idea is to make my Instagram page a ready reckoner that investors can refer to at any time to gain clarity.
Most importantly, my clients have now come to realize that notifications from our Instagram page are largely informative and educational, thus they usually make it a point to go through the same.
