Check out these three ideas we use to create video content for advisor websites.
Video has been a hot topic for advisors since we presented Video Creation 101 (missed it? Check out the recording.) with financial tech expert, Bill Winterberg .
One reason why video creation for advisors has caused such a fuss is because of recent statistics like the one below from Forbes.
The chart illustrates that most people prefer video content over white paper, case studies, even live demos with reps. Video is the second most preferred type of interaction, after requesting to learn more.
Our webinar, Video Creation 101 covered everything you need to get started creating high-quality video content for your web visitors. We discussed a wide range of topics including the best (free) video creation tools and we even answered questions on wardrobe, video length and creating online buzz around the video content.
One question advisors ask most frequently about video content creation is how to come up with ideas to discuss in your videos that will add value for your clients and prospects. Check out these three ideas we use to create video content for advisor websites:
1. Answer FAQs
How often do you answer questions like these: “How risky is the stock market these days?” or “What’s a fiduciary, anyway?”
We suggest scrolling through your inbox and making a list of questions you receive from clients, prospects, friends, etc. These types of questions create the perfect platform for a 2-3 minute video that provides value and is helpful. It also helps you build credibility and authority with viewers.
2. Share tips & success stories
People are always looking for (free) information on how to manage money or save for college/retirement/emergencies. You name it. A short video clip explaining three ways to save for college could be a perfect place for get started.
3. Interview people
Getting a fresh take on current events or opinions of your colleagues is refreshing for viewers and requires little effort on your end. Come up with 5-10 simple, open-ended questions and let your guest explain.
No matter how you decide to come up with ideas for video content, one factor should always be a top priority: make sure your video adds value to your target prospects and ideally helps them solve a problem.
Another concern we hear pretty often is coming up with enough content for a lengthy video. In fact, viewers will only stay tuned in for a few minutes, tops- so keep it short! Two to three minutes is plenty of time to educate viewers without boring them.
Maggie Crowley is Marketing Coordinator for Advisor Websites where she manages the company's online presence. A graduate of Georgia Southern University, Maggie specializes in developing inbound marketing strategies. She is a member of the Financial Planning Association® (FPA®). Connect with Maggie: @crowleymaggie
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