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Today, many people consume podcast to keep themselves informed and entertained.
Podcast is simply an audio file available on streaming platforms like Spotify and Apple podcast. Podcast has been gaining popularity as it provides flexibility and ability to choose what and when to listen.
Podcast can be a highly effective marketing tool for MFDs/RIAs to engage their existing clients and reiterate her/his expertise too. You can cover a whole lot of topics to create financial awareness among people. You can launch a podcast series on host of topics that can generate interest among listeners like dos and don’ts of retirement planning, creating an education corpus for children education and tips to save on taxes.
Noida MFD Akta Sehgal has been using podcast to simplify financial concepts and create visibility among millennial clients.
Here is how you can get started with Podcasting,
You can upload your podcast on Spotify, Apple Podcast, Twitter spaces and other apps. While you can simply record and upload your podcast on Twitter spaces, you need to follow a due process to make it available on popular podcasting apps like Spotify and Apple Podcast. Let’s look at some steps:
- Download a free of cost podcast hosting apps like Anchor and Buzzsprout
- Record and publish your podcasts with cover image and description on these apps
- Spotify and Apple Podcast will then take your podcast from these apps through internal feed once you upload your podcast. However, it is better to write to Spotify and Apple Podcast requesting them to broadcast your podcast on their platform
Few more points to create effective Podcast:
- Define your target audience and purpose. Have a clear goal on what you want to achieve through your podcast
- Create an outline or script of each episode. Keep it short and simple. Use storytelling to make it interesting for listeners
- Invest in good microphone or headphone. You can look at using software like Audacity, which is free of cost to put music and cancel external noise
- Use social media platforms to promote your podcast and reach out to people. Use throught provoking headlines to make your podcast interesting
- Be consistent. Follow a schedule for posting your podcast
