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MFDs Jayesh Pattani and Rahul Jain recently reached a new milestone by entering the Rs.100 crore club.
To learn more about their Rs 100 crore journey, Cafemutual spoke to both the star MFDs. While hard work, dedication and perseverance were the common qualities, Jayesh and Rahul shared with us three key factors that have been instrumental in their success.
Here is what the MFDs delightfully shared.
Jayesh Pattani, Porbandar, Gujarat
Help people with other aspects of finance - Many people approach me with non-mutual fund queries like transmission of assets and claiming insurance money. While I know I would not earn anything out of this, I still address their issues to build my relationship with them. Overtime, these people become my clients and give referrals.
Have a socially good name - I have been volunteering with various NGOs for quite some time now. While my sole motive here is to give back to society, with time, I realised that investors take pride in seeing their MFDs involved in social good. Additionally, socially good activities not only enhance your presence but also build a positive brand image.
Show genuine concern - Every time I have a meeting with my existing client, I save their portfolio details as on that date. This gives a reference point for the meeting where it becomes easier to demonstrate comparative performance. Also, by saving the portfolio details meeting after meeting, I create a timeline of the entire investment journey.
Moreover, when the client see the ready availability of all data across time horizons, they sense the personal involvement and genuine concern of their MFDs.
Rahul Jain of GR Finvisors, Udaipur, Rajasthan
Replace competitive products with client interest - No product is a competitive product when it comes to clients’ interests. There have been multiple instances where I have spoken about bank fixed deposits and public provident funds as a better investment option to align investments with clients’ needs.
Have dedicated efforts and funds for marketing - I set aside a fixed amount every month for marketing activities which is largely spent on making social media videos. Apart from mutual funds, I address all those topics which could help investors improve their financial health. The topic list is vast here and includes personal finance, investment avenues overseas, budget-friendly tips, etc.
Focus on increasing client reach – I do a lot of seminar marketing sessions to get new clients. I also do webinars regularly to reach out to newer set of audiences across different cities. I use social media to do marketing about my webinars. In fact, I have acquired many NRIs and OCIs through webinars.
