Twitter is a great way to stay updated on what is happening in the financial industry. However, the hardest part of Twitter is Tweeting.
Using Twitter can help you build brand and increase your social media visibility. It can also help you engage with industry experts in a meaningful way.
To help you use it effectively, we have taken five tips from The DigitalFA, a portal that guides IFAs on social media, technology and digital marketing.
1. Social media strategy:
Draw a clear strategy on how you plan to use Twitter for your benefit. It is better if you establish the objectives that you hope to achieve through Twitter.
Twitter strategy includes planning how many tweets you are going to send in a particular time-period. It will help you maintain consistency and increase engagement with your followers.
2. Follow experts:
Following other advisors, experts, market gurus and media. Going through their tweets will make you learn which can help you bring a fresh perspective to your clients and widen your knowledge.
3. Retweet interesting content:
If you come across interesting tweets, which can add value to your followers, retweet it.
However, make sure to add a headline to your retweets. This will make your readers and clients understand your perspective. It may take time to read the link that you shared, but your take can add value to the followers.
4. Use statistics, images and hashtags:
Tweet numbers and pictures of interesting trends. An independent research says that tweets with blog posts that contain statistics and data receive 149% more social shares than the average blog post.
In addition, you can share infographics on Twitter. Tweets with images get 150% more retweets, 89% more favourites, 8% more click-through, says the survey.
Make sure to use hashtags for every tweet. Hashtags works like google search page through which twitter users can find your tweets by using keywords. Hashtags should be relevant to the subject. Avoid using more than three hashtags in a post. An independent research shows that when you use more than three hashtags, engagement drops by an average of 17%.
5. Ideal time to tweet:
The report suggests that advisors should post tweets during weekdays. It finds that most of professionals use twitter during official hours to consume news and knowledge content. The report also recommends that advisors should posts lighter stories related to entertainment and interesting facts on weekends to increase engagement with clients. HubSpot, a marketing software provider shows that advisor-client engagement was highest on weekends.
However, avoid late night tweets because some of your target users may not see your tweet in the morning as it will be covered up by the most recent tweets from others.
