IDFC Mutual Fund has today released a short movie titled ‘Return of One Idiot’ to spread financial awareness among people. This movie is a sequel to its first movie ‘One Idiot’ that was released in 2012.
This movie highlights the need to save for retirement.
This short movie is a part of IDFC's investor awareness program. The fund house will screen this movie across the country through cinema halls and distribution networks. In fact, the fund house has received approval from Central Board of Film Certification.
Sharing the rationale for releasing this movie, Vishal Kapoor, CEO, IDFC Mutual Fund said that many people prefer watching videos to other medium such as reading or face-to-face interaction to consume knowledge. He said, “The content revolves around simplifying financial investments. We aim to explain financial jargon to people in such a way that a layman can understand.”
Talking about the film, he said, “The film aptly captures a common challenge in our society and proposes a simple solution to avoid a pitfall of not saving enough for retirement. The idea that your savings will always provide you support, no matter what the future holds is both empowering and liberating. The movie attempts to deliver a simple message in an engaging manner, making it relatable to all.”
He further said that the videos are meant for both advisors and investors. Advisors can use these videos in their IAPs.
Another initiative of the fund house is IAP platform for IFAs. Gaurab Parija, Head-Sales and Marketing, IDFC Mutual Fund told Cafemutual that the fund house has recently launched a website for IFAs called oneidoit.in to help IFAs with content and literature that may come in handy to them to conduct IAPs. The fund house will provide templates such as invitation, presentation and videos. The fund house will also provide financial support to IFAs who conducts IAPs using this content, he added.
“IFAs need not take formal approval from the AMC official to conduct IAPs. They just need to register themselves with our platform. We will help them with all the support they need to conduct IAPs,” Parija added.
