ETMoney has partnered with Google Pay to offer direct mutual funds and NPS. With this, Google Pay users can buy direct plans of mutual funds and NPS through the app.
In addition, the online payment app facilitates paperless KYC through which first time MF investors can complete their KYC within a few minutes.
In a press release, ETMoney said that this collaboration would allow Google Pay users to invest in mutual funds within minutes using their Google account and UPI ID. Google Pay users would not need to create any user ID or worry about remembering multiple passwords.
ETMoney Founder-CEO, Mukesh Kalra said, “The collaboration will be a big push for the country’s financial ecosystem. We are starting with direct mutual funds and NPS and will soon expand to our other offerings in the near future. The sheer reach and native experience offered by both platforms will be extremely helpful in driving the mission of simplifying the financial journey of millions of Indians.”
