UTI Mutual Fund allies with HDFC Bank for its investor education initiative called Swatantra
Mumbai: UTI Mutual Fund has announced an alliance with HDFC Bank for its investor education initiative called “Swatantra” in the southern states of Kerala, Karnataka and Tamil Nadu.
The caravans forming part of this initiative plan to cover more than 7,300 kms in about 56 days. Investor meets will be held in approximately 130 towns and will be conducted in Tamil, Malayalam and Kannada.
Swatantra campaign is aimed at creating investor awareness about different financial products and wealth creation options. UTI Mutual Fund said innovative formats will be used for communicating about financial products, mobile banking, web campaigns, facebook, twitter, financial calculators and planners.
“HDFC Bank is the largest distributor of mutual fund products in India and we feel the onus lies on us to educate the rural masses,” said Nitin Rao, Senior Executive Vice President – Private Banking Group & Third Party Products at HDFC Bank.
Swatantra investor education initiative was launched by UTI Mutual Fund in July 2010. As part of this initiative, three UTI Knowledge Caravans travelled across the country covering a distance of about 38,000 kms. During the journey, 1,300 investor meets were conducted in about 300 cities in 100 days.
