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  • MF News MF Central: A common platform for all MF investments and services to go live on Sept 23

    MF Central: A common platform for all MF investments and services to go live on Sept 23

    To start with, the common platform would facilitate non-financial transaction such as downloading account statement, updating email id and phone number and so on across all fund houses.
    Nishant Patnaik Sep 21, 2021

    The Rs.37 lakh crore mutual fund industry will launch a uniform platform titled MF Central or www.mfcentral.com on September 23, 2021, said four officials familiar with the development. 

    The common platform will enable your clients to execute financial and non-financial transaction. To start with, the platform would facilitate non-financial transactions such as downloading account statement, updating email id and phone number, changing address and bank details and so on across all fund houses.

    In the second phase, which would become operational by December 31, 2021, the platform will offer financial transaction like investment, redemption and across all fund houses.

    Both CAMS and KFintech have jointly developed this platform under the guidance of SEBI. In its website, MF Central said, “MF Central is the investor services hub conceived by KFintech & CAMS powering a new era of collaboration by providing convenience to transact across all folios of an investor with unparalleled user experience. Leveraging best in class technology, MFCentral brings ease, convenience and speed to your service requirements across all the mutual funds.”

    Here are some key features of the new platform:

    • Offers single window for all services related to mutual funds
    • No need to visit CAMS and KFintech separately to download account statement, make changes to details and so on
    • Integrated system ensures uniform application form and nomination facility across fund houses
    • Gives investors access to all financial and non-financial services of fund houses
    • The platform will be made available to MFDs, RIAs and fund houses to offer financial and non-financial transaction to their clients
    • Aims to have robust cyber security and resilience framework
    Have a query or a doubt?
    Need a clarification or more information on an issue?
    Cafemutual welcomes all mutual fund and insurance related questions. So write in to us at newsdesk@cafemutual.com

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    46 Comments
    Sam Koshy · 3 years ago `
    SEBI, in the circular, mentioned that the new platform must offer integrated investment transactions like purchase, switch & redemption on a real time basis. That means time stamping should be there.

    The creators of the new platform has the responsibility to mention whether this platform offer inter AMC scheme switches. If there is a common form there must be inter AMC scheme switches also offered on a real time basis as per SEBI directives. Eg: Switches can happen from one amc scheme to another amc Scheme.

    This will ensure competition in fund management to deliver better experience to investors.

    What do you think?
    Ajay Kumar verma · 3 years ago
    Good intiative by Sebi. Services of Mutual Fund Houses are likely to improve in the future.
    Raj Talati · 3 years ago
    Very true Sam...it is the most important and awaited move, but you know bigger AMC will never let it happen....
    DB DESAI · 3 years ago
    This is correct and long awaited. What about Direct and Regular options? Once this platform is made available to MFDs, do we need to have paid services of portfolio reporting and transaction platforms which are charges heavily.
    Pankaj · 3 years ago
    Switches should be happen from one AMC to another AMC including SIP too should be transfer from one to another AMC
    DEBRAJ SENGUPTA · 3 years ago
    I think inter AMC switch is not yet going to happen as there are regulatory hurdles. It is currently available with Stock brokers with Online platforms like NSE , BSE. The practical issue which many have mentioned that Active Fund managers tend to underperform etc. and if allowed this will open Pandora's box as people will use Switch as Daily/ occasional trading to
    chase return. This will clearly kill MF industry and the slogan " Mutual Fund Sahi Hain" becomes inappropriate. Unscrupulous people with malafide intention [ brokerage hungry distributors, Insurance agents etc.] will use this route to destroy investors wealth. Many of us don't understand that Stock market investing is like owning a business. As new venture requires time to mature investment also need some time to settle in market volatility and earn returns for investors at large. A large scale and random switching between schemes would kill this solid industry. Too much analysis / activism becomes cause of Paralysis.
    Reply
    Srikanth Matrubai · 3 years ago `
    Sam is right
    We need one which can give COMPLETE Freedom to do transactions
    Including the Inter AMC switches
    this will give one more leg up for MFs when it comes to ULIP
    Will be truly beneficial to the ultimate investor
    vijay · 3 years ago
    Hello Friends,

    Im one of MFD working since last 3yrs, I already created one group for IPO information which is very helpful to all for information
    And now I have thought to create group for ONLY MFDS so we can share information and help each other which can help us to grow.

    Join only if you are MFD or in related business

    Below is the link :
    https://chat.whatsapp.com/EyHXt09C1bI5ZxShKSqa5A

    Group Goal :: Share information/experience and help each other in process. Please no spam, no advertisement
    Reply
    RAMAKANT MAHAWAR · 3 years ago `
    It's the need of the hour. Some AMCs do not have office on all locations. It will benefit the small and tiny investors too apart from all others who can transact from wherever they are. Very good initiative. Kudos !
    Dinesh Singh Kushwaha · 3 years ago `
    Surprisingly, the common plateform for Distributors like FundsNet are no longer working.
    vishal rastogi · 3 years ago
    This time they may have improved it this time but the key issue is why real time purchase, switches are not coming when U r developing all the transaction there in..........
    Reply
    SAMIR DESAI · 3 years ago `
    Waiting for this type of initiative. Thanks Cams & Karvy. One suggestion please make a good CRM so no need for distributors to search for.
    S THIYAGARAJAN · 3 years ago `
    GOOD INITIATIVE
    ASHOK KUMAR SHARMA · 3 years ago `
    IT IS VERY GOOD INITIATIVE AS WELL AS MFD & OUR CLIENTS
    Ashok Kumar Garg · 3 years ago `
    Good Initiative for Distributor &Investor Help.
    vijay prakash singh · 3 years ago `
    Good Initiative, eagerly waiting
    ASHOK KUMAR SAHEWAL · 3 years ago `
    VERY GOOD INITIATIVE.
    Sanjiv Thapliyal · 3 years ago `
    Good help to distributor & Investors
    pavan kumar jaggi · 3 years ago `
    A Very good Initiative this platform will be helpful all MFD
    Shivaji Bartake · 3 years ago `
    SEBI will do a yeoman service to investors and MFDs by framing uniform guidelines/forms across all MFs to eliminate a plethora of confusing practices followed presently .
    Likewise, R & T agencies should also do their best to create a technologically sound platform requiring minimal incremental changes.
    Lastly, if gainful employment opportunities for a large number of individuals is the aim,
    all concerned watchdog institutions should work in cohesion, not in isolation, with each other.
    Jai Hind.
    Rajeeva Nigam · 3 years ago `
    Very good plateform
    Ratan saha · 3 years ago `
    Very good initiative for investor as well as MFD
    Shailesh N. Sampat · 3 years ago `
    Just like each coin has back side. MFDs should also be aware about that if they are providing only vanila type investment solutions they are under threat of Direct Plan also because all vanila type solution are available at single point now no need to worry about multiple contact/websites. Also services are free.

    Now MFDs should develop their own active Management skill.

    Remember, inspite of NDs and Banks having state of art platform, when no such common platforms were available, they have lost their more than 50% share against Direct Plans.

    Now be ready for sharing your AUM with direct plans if not upgrading your active management skills.
    Smita Sachdev · 3 years ago `
    It's a welcome move by CAMS & Karvy, it should be user friendly, wherein all the facilities should be available for distributors and RIA's.
    Kamal K Sharma · 3 years ago `
    How do corporate ARN get enrolled for this service
    bipin patel · 3 years ago
    visit NISM website..
    Reply
    Sachin Thorat · 3 years ago `
    It's Good move , In my view the intention behind this may be , giving one login place for investors who knows , or use platform provided by their AMC's , Giving one common format for all AMC's to do any non financial transactions for any kind of updation may be another reason ,

    About the fear of direct , there are already application or common platform like mfu giving direct plan options to those who know investing , off course there are people who don't know anything about mf , just to save mfds commission they use these options ,

    Still , the relevant of this platform would be one common place .. it will not be the place for creating more direct investors.And I feel if someone who really wish to invest in direct plan will any how do it , whether there is any common platform available or not...he will find way to do...
    PANDIAN A · 3 years ago `
    Very good initiative for investor as well as MFD
    Narayanan P s · 3 years ago `
    Excellent initiative. One common system to take care of all changes in investors basic details in one go long overdue. However MFD's may lose clients in the long run as client's will start investing directly. There is over supply of information on the web and whatsapp and also directly by fund houses.
    K k pandey · 3 years ago `
    Good initiatives. Thank you
    MURARI LAL LIKHMANIA · 3 years ago `
    Very Good Initiative. It was most awaited. It will take the MF Industry to new heights. Congratulations to all stake holders.
    Lakhi k kukreja · 3 years ago `
    Direct will go direct any which ways and come back.


    What is it that we can or should look forward to by this initiative ?
    What is it that the MF Utility platform is lacking in ?
    Raju · 3 years ago
    This is a stupid initiative. MFU lacks support from the creator AMFI and the shareholders the AMCs. MF Industry is crazy to allow this. They are killing their own baby. I enjoy transacting through MFU which has all the facilities since last 7 years.
    Reply
    SUNIL LALGE · 3 years ago `
    A Very good Initiative this platform should be helpful all MFD, RIA and AMCs.
    My opinion investors should not allowed use this platform, they should come via MFD or RIA and AMCs only. To use this platform they must have basic knowledge of fund working.
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