Kolkata MFD Moldarin Investments Consultants has conducted a mega SIP drive accumulating over Rs.50 lakh from over 1,200 investors in a single day. The number of SIPs registered exceeded 4,000.
Jiajur Rehman told Cafemutual that the drive was conducted in partnership with team members from across India, mostly from B-30 locations in eastern and western parts of the country.
'A long preparation'
Rehman and his team started the preparation for the drive a long back. As per the initial plan, preparations started in December for the drive scheduled to be held on January 7. But, the drive was postponed due to the third wave of Covid and was finally conducted on February 18.
In between the creation of the plan and the execution, the team had to put in a lot of efforts to ensure proper execution. Rehman said that he travelled to several locations himself to prepare the team for the drive. "We made Whatsapp groups of all the attendees in those meetings. Our team remained in constant touch with them and pushed to login at least 2-3 SIPs," Rehman said.
The pitch
Rehman stressed on the 'magic' of small investments when done over a long time. "We asked investors to give us Rs. 1,000 every month for at least 3 years to earn good returns," he said.
The challenge
The biggest challenge for the team was to keep clients waiting for the SIP drive to execute transactions. Rehman said they had to execute a lot of SIPs in January as investors refused to wait for long to invest. “Otherwise, the total SIP count could have touched 5,000,” he says.
