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Axis Mutual fund has recently teamed up with Open Network for Digital Commerce (ONDC) Network to facilitate transactions in Axis Mutual Fund Schemes through this network.
ONDC is an initiative of the Ministry of Commerce under the DPIIT department.
B. Gopkumar, MD & CEO, Axis AMC said, “With this initiative, we are breaking down barriers and making mutual fund investments accessible to millions of Indians, including those in underserved and remote areas. Our goal is to democratize wealth creation—empowering every individual, regardless of location or income, to take control of their financial future.”
Hrushikesh Mehta, SVP—Financial Services, ONDC, said, “ONDC Network is redefining how financial products reach consumers by eliminating traditional barriers and fostering broader accessibility. With Axis Mutual Fund coming on board, we are enabling a more inclusive investment landscape—one where digital infrastructure empowers individuals, regardless of location, to take charge of their financial growth. This marks a significant step toward making wealth creation truly democratic in India.”
Here are the key attributes of this partnership between Axis MF and ONDC Network:
- Greater Accessibility: Investors across the country, including those in remote areas, can seamlessly explore and invest in mutual fund products
- Breaking Platform Barriers: The open network eliminates exclusivity, providing investors with multiple options for transacting, enhancing ease of access
- Cost-Effective Distribution: ONDC’s interoperable framework reduces infrastructure costs, making investments more affordable for retail investors
- Enhanced Transparency & Security: Government-regulated standards within ONDC Network aim to ensure a secure and seamless investment experience, boosting investor confidence
