As part of its investor awareness campaign, Birla AMC has launched its latest latest TV commercial, ‘Jitne Sapne Utne SIP’ which breaks on national television today. The commercial has been directed by Shaaze Merchant and the TVC is created by Taproot Dentsu.
In a press release, A. Balasubramanian, CEO, Birla Sun Life MF says, “SIP is a great entry point for retail consumers to experience mutual fund investments. SIP can help investors build a large corpus over a period of time so investors can benefit from the power of compounding while also averaging out the cost of investments. ‘Jitne Sapne Utne SIP’ encourages investors to look at SIP differently – not as good ‘one-off’ plans but as ‘must-have’ plans for every financial goal. In doing so, it touches upon the invaluable role SIP can play in making their many dreams come true.”
“It has been most heartening to see the recognition and recall Jaanoge Tabhi Toh Maanoge has earned over its journey to bring mutual funds into mass India’s consideration set. ‘Jitne Sapne Utne SIP’ is yet another extension of our commitment at ABFS to drive self-realization among mass India about the merits of making money work for them,” said Ajay Kakar, Chief Marketing Officer - Financial Services, Aditya Birla Group.
This advertisement will be supported by multi-channel surround for multi-screen visibility. The television commercial is supported with digital amplification, along with radio-spots across leading radio stations, direct emailers across audience clusters and branding across BSLMF’s national network.
