Ahmedabad IFA Milind Shah of Swadeshi Money who is popularly known as MoneyBhai is all set to launch a common platform for IFAs, Chalo Niveshak on January 16.
Terming the platform as ‘one nation on brand for mutual fund distributors’, Milind says that Chalo Niveshak aims to promote IFA community across the country and generate online leads for them.
The key feature of this platform is client acquisition. Investors who visit Chalo Niveshak to consume educational videos, infographics and articles will have to necessarily key in their name, phone number and pin code. Distributors have to pay an annual fee of RS. 2990 per pin code to access these leads. Each distributor can apply for up to two pin codes.
Also, the platform would run a nationwide campaign across social media platforms like Facebook, Twitter, Instagram, WhatsApp, YouTube and Telegram to highlight the need for expert financial advice and create awareness about mutual funds.
Other key benefits of becoming a member of Chalo Niveshak
- Be a brand ambassador for Chalo Niveshak in your area
- Run co-branding marketing activities by using promotional contents and creatives of Chalo Niveshak
- Avail discounts on products and services required for business growth through vendor tie up
- Conduct IAPs
In future, the platform would provide access to toll free numbers for investors and print marketing materials for promotion of distribution business.
Shah believes that the platform would reduce marketing cost for IFAs. He said, “Today if a distributor wants to buy a series of educational videos or visual creatives for social media activities, he will have to spend close to Rs.10,000. But through Chalo Niveshak, he can access all these facilities at a membership cost. Also, if he wants to buy a good software, it would cost him close between Rs.20,000 and Rs.60,000. However, Chalo Niveshak helps him get a good deal through a group discount.”
Incidentally, Milind told Cafemutual that he got inspiration to create this platform from Nilesh Shah, MD & CEO, Kotak Mutual Fund who spoke at Cafemutual IFA (CIFA) event on ‘Amulization of IFAs’. Shah urged IFAs to get together to create a common platform to promote distribution community among people for their collective benefit.
Who can become a member of Chalo Niveshak?
- Active distributors who are fulltime into this business
- Distributors having a website, professional email ID and Google profile
- Distributors active on social media platforms – Facebook and Twitter
- Distributors using online transaction platform