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  • MF News Most distributors miffed with SEBI’s commission disclosure rule

    Most distributors miffed with SEBI’s commission disclosure rule

    Distributors say that SEBI should create a level playing field by making it mandatory to disclose commissions across all products regulated by it.
    Ravi Samalad Mar 19, 2016

    Despite AMFI’s plea to not go ahead with commission disclosure rule in account statements, SEBI has instructed AMCs to disclose commissions in half-yearly account statements from October 1.

    Here are some reactions from distributors and AMC officials on the SEBI move.

    “We are already giving an annual disclosure to AMFI which states that we are disclosing commissions to investors. Giving too much information to investors will confuse them. Moreover, it will also induce pass back culture,” says Vinayak Sapre, a Mumbai based IFA.

    Distributors say this will led to IFAs migrate to selling other products. “This will be a regressive step and more IFAs will focus on selling insurance,” says Jitesh Babel, a Jaipur based distributor.

    Bangalore based advisor Y. Priya requests SEBI to maintain status quo. “Why doesn’t SEBI make it mandatory to disclose commissions across products like structured products, PMS, private equity (up to 4%), insurance plans (up to 35%) and NCDs (up to 6%) to disclose their commissions? Only mutual funds have been wealth creators among these ridiculously expensive products! All other products have proven to be wealth destructors. I request SEBI to maintain status quo. Sometimes, silence is bliss.”

    Chennai based advisor Ramesh Bhat says that the disclosure should be in percentage terms. “We are comfortable with disclosing commissions but it should be in percentage terms on every transaction. This will help clients know how much we are actually compensated. For instance, on a 1-year SIP of Rs. 5,000 per month, we get monthly commission of Rs. 35, assuming we get 70 basis points trail. IFAs spend more than this just for acquiring retail clients.”

    Ramesh says that disclosing absolute commission that too in half yearly statements will send a wrong signal to high net worth clients. “This will induce pass back culture among investors. Giving too many details to clients will not be good for the industry,” adds Ramesh.

    A few IFAs have welcomed the move, albeit with reservations. Chennai based advisor T. R. Santharam says that this rule should be introduced across all financial products. Also, he says that advisors need to communicate the value they bring to the table for which they get commissions. “I welcome it but such disclosure should be made compulsory for all financial products. The time has come to provide a financial horoscope to clients and get fees for it. Otherwise let clients get free advice and suffer later.”

    Hyderabad based distributor Lokesh Nathany says that SEBI is trying to push the industry towards advisory model by increasing the level of transparency, “Clearly, the days for real financial planning and advisory are on the way. The sooner we accept it the better it is for all of us. Hope SEBI also makes certification stringent and not leave it to individual certifications of AMFI or IRDAI. A comprehensive certification covering all aspects of financial planning and asset classes will go a long way. We may say this is premature but at times it is good to be pushed to the wall as we work better that way.”

    A few fund officials Cafemutual spoke to are also against this rule. “Disclosing commissions to investors will be of no help. AMFI has already capped the upfront commission at 1%. So the pricing issue has been resolved now. Disclosing commission to investors will be a disservice to IFAs. The industry should focus on more important issues,” said a senior official from a private sector fund house.

    “Transparency is good but it should not be at the cost of distributors. Distributors are rendering a service to investors and AMCs. It is not charity. Disclosing commissions won’t help investors,” said the CEO of a bank sponsored AMC.

    Currently, AMCs disclose the commissions paid to the top 400 distributors on their websites. AMFI also publishes the aggregate commissions earned by these distributors across all AMCs.

    Share your views. 

     

    Have a query or a doubt?
    Need a clarification or more information on an issue?
    Cafemutual welcomes all mutual fund and insurance related questions. So write in to us at newsdesk@cafemutual.com

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    45 Comments
    TARUN JAIN · 8 years ago `
    Does SEBI really have a game plan on the way it wants to promote MF products & other financial products.Or is it just trying to justify its own existence by ad hoc tinkering.
    Create a level playing field for distributors of all financial products.Display their commissions,educate the customer of the value a distributor brings for customer's portolio.Display the salaries of AMC executives.
    However,at the end of the day,does customer add more value to his financial product by knowing the payouts OR by understanding what intrinsic value the product adds to his portolio.Request SEBI to be more innovative.
    Raju · 8 years ago `
    Why only distributor commission.
    Show all type if salery. Paid by TER of Mf.
    Like registrar , AMC, sponser, trustee etc.

    We collect investors by hard work and all r enjoying on our work .
    Why only ourself become negative in front of investors.,
    This is not at all justify.
    It is good move as transparency but show full transparency not limited.
    Amit prakash · 8 years ago
    I am also agree with mr.raju on this issue.along with this lense should be for all finanancial products..
    Reply
    Sumit Rastogi · 8 years ago `
    15% service tax
    30+ % goes by way of income tax
    25% office, software, Petrol, staff salary, mobile bills etc
    15% house hold expenses
    15% travel, entertainment, courier, postage, etc
    10% property tax, labour tax, Corporation tax, etc.....

    So, what we are gaining from our commission income.

    MR. SEBI, request you to disclose all these in the statement.....
    Rajesh · 8 years ago `
    Sebi expertise have given example of commission in bull market but what about bear market ....
    When market is down from 22 k to 8 k at that time if client see in half yearly statement . he is losing money & his distributor earning ... Imagine what is mental position of client at that time ....
    Investor who have entered in 2007 ,2008 never look back to market & we distributor have to listen there abusive language .... That we have done all this ...
    If Sebi have really want to make changes for client s then first make policy for performance of funds manager ....
    Because this people are front runner ....
    Sirji " Taali captain ko to galli bhi captain ko " Sebi persons socho par " Niche se nahi Uper se "
    Neeraj · 8 years ago `
    Look back and see, how regulations/ SEBI guidelines destabilised distributors over last few years in the name of investor security and yet good distributors have succesfully managed to sail through these tough winds.
    Though the changes are painful, But i believe one day better sense will prevail and regulator will take steps to grow industry rather than taking regressive steps to kill community with whatever mindset or understanding currently regulator has.

    i will just say "This too shall pass"
    Sirefa Finserv Pvt Ltd · 8 years ago `
    There seems to be no impactful merit in bringing in this new norm. SEBI is requested to look into it as it will bring in a situation of inducing kickbacks. If its done, then it has to be done across the distribution spectrum and not just to the Mutual Fund product. There are professionals like Doctors who get some fee (from Pharma Cos) for advising medicines of their respective companies which are never disclosed to the Patient. Then why is this rule is applied to our profession? Indian investors too are not as matured as is the case in developed markets where this rule might be followed. I guess the regulator is biting the gun to soon and too fast and this could be a growth dampener.
    lallit Tripathi · 8 years ago `
    Then too we also have a right to know that in a court judgement, how much the advocates have charged , how much salary of the judge went in producing the judgement.other expenses of the court ..this should too be mentioned in that after we all have right to know this as well...
    Ambuj · 8 years ago `
    Mutual fund gives highest return in long term yet distributors get minimum commission whereas insurance gives least return and Advisors get highest commission.Sebi doesn't want MF distributors to grow by making such regressive move.I think SEBI is biased towards Direct Plans.
    ravi Jain · 8 years ago `
    What does SEBI wants? Malpractice in the market? One one hand they ask to give us the disclosure no pass back and malpractice used in procuring business and on the other hand they want every body in the world to now what i earn from selling MF. As it is they are offering peanuts, and now they want us to even give away that peanut also. Is SEBI intended to shut down mutual Fund Business? Now All the SEBI person should declare there income also.
    How can SEBI destroy my fundamental right given to me of disclosing my income to IT department and no body else. Are Dr, Advocates, Insurance agents, postal agents and all the person doing business in India disclosing there income?
    Like the jewelers of the country we need to show our unity and stop selling any MF product till they roll back this and stop harnessing our community. Its time to come together and show our unity. They will every time bully us until we rebel and tell them we will not tolerate all this.

    "ITS NOW OR NEVER"
    rajesh · 8 years ago `
    If SEBI chair discloses his Income and validates his Income with his post? What is parameters followed for his extension?
    PREMNATH M B · 8 years ago `
    INVESTORS NOT LIKE TO KNOW DISTRIBUTORS INCOME AND INVESTORS ALSO NOT TO REQUEST TO SEBI TO DISCLOSE DISTRIBUTORS INCOME FROM THEIR ACCOUNT STATEMENT. BUT SEBI INSIST TO DISCLOSE DISTRIBUTORS INCOME OUT OF THE PARTICULAR INVESTORS INVESTMENT. WHAT IS SEBI EXPECTING FROM THE INVESTOR?

    FIRST SEBI TO DISCLOSE ALL THEIR OFFICIAL'S INCOME AND HOW MUCH THEY SPEND OFFICE FUNDS FOR THEIR TRAVEL AND HOTEL EXPENSES ETC., ? AND HOW MANY DAYS THEY ARE WORKING EVEN IN THEIR HOLIDAYS. AND HOW MAY DAYS THEY ARE TAKING LEAVE IN A YEAR AS WELL AS HOW MANY DAYS THEY ARE ACTUALLY WORKING IN A YEAR ? AND DISCLOSE YOUR ONE DAY AVERAGE EARNING IN YOUR GROSS SALARY. IF SEBI GETS ANGRY WITH ME THE SAME FEELINGS IN DISTRIBUTORS' FAMILY AGAINST YOUR DECISION. BECAUSE DISTRIBUTORS HAVING NO GUARANTY FOR THEIR INCOME FOR LONG TERM.


    WHY SEBI'S VIEW AGAINST DISTRIBUTORS ?. IF THEY FEEL DISTRIBUTORS GET BETTER INCOME THAN THEIR SALARY, I ADVICE THEM TO JOIN AS DISTRIBUTOR FAMILY.
    Cafemutual · 8 years ago
    Share your thoughts here : http://cafemutual.com/forums/new-developments/34?page=1
    Reply
    Maxim Desouza · 8 years ago `
    Well, now that SEBI has made it mandatory to disclose commissions in the statement, they may as well add BLOOD GROUP, PERSONAL HABITS, Married/Unmarried et al. What have we come down to.
    mrinal kumar · 8 years ago `
    SEBI wants only Banks and Direct business to be in business. SEBI has nothing to do with investor thery are dancing in the tune of AMCs. NOW a days what amcs are doing all personal including operations have to sell direct plans. many investor with distributors are purchasing in direct plans due to amc. As one of our friend said we sell MFs and from this AMCs get salaries and all aristrocasy and now they want to break us. if SEBI want to do so pls mention all other expenses separately in statement otherwise it ll be mockery with distributors .
    RAJESH BHATIA · 8 years ago `
    DEAR FRIENDS, TIME HAS COME TO JOIN HANDS AND TAKE THE MATTER WITH SEBI, FINANCE MINISTRY ,AMFI, AMC'S. I AM SURE THERE ARE NO OF OTHER WAYS FOR TRANSPARENCY AND INVESTOR EDUCATION. EVEN CANADIAN MUTUAL FUND HAS GIVEN 2.5 YEARS TO THEIR IFA'S. THEY ARE IMPLEMENTING FROM 1st JAN 2017.
    Deviprakash · 8 years ago `
    When the direct plans were first introduced, I had made a prediction that it is to kill the small distributors. At that time, the so-called experts who write in the media had tried to tell us that difference would be only a couple of paises in NAVs, etc. and we should face the challenges, innovate, etc.

    However, it now seems to be clear what the (unstated) objectives of the authorities are. We saw it last year in the flipflop on service tax issue. No one is interested in us. No point in going to these very authorities who are repeatedly stabbing us in the back, in the name of protecting our interests. Even the finance ministry, etc. will do us no good as they themselves are working in the interests of the industry and not the common man (but making a show of doing for their good).

    Till this government is at the helm, expect many more such lethal shocks till you can survive. They will realize their own impending doom when it will be too late for them.
    Jitesh Babel · 8 years ago `
    We should write to PM Modiji and FM Jaitly ji to look into our plight and how SEBI is doing really stupid things in name of investor benefit but end it will make help banks and established corporate distributors. Smells like these people have bribed SEBI officials big time to make such frivolous rules to destroy the IFA community.
    RAMA HALDER · 8 years ago `
    I think SEBI wants to kill the industry by this way. A Medicine Distributor, Electronic Goods dealers, or a FMCG distributor did not disclose their Commission. Why only IFA should disclose. After seeing this disclosure Clients will ask for pass back which may allow by SEBI later.
    IFA number is going down day by day and very few new IFAs are coming. SEBI wants that IFA will work without any earning & they do a charity to the society. There is hardly country one can find where every 3-4 months changing the regulation. SEBI is not sure how can they control the Mutual Fund Industry. They do not want retail investors come to invest in MF.
    dvlsv prasad · 8 years ago `
    what sebi wants from distributors?.to curb misselling it is not the way.your step diclose commn details in a/stmts is create lotof nusesnein the minds of investors.they(inverstors)they will ask upfront comms like in insurance you want that system?if yes you cando as u like then u are encouragemisselling
    Divyansh Aggarwal · 8 years ago `
    Some people are taking this forward.. Support the petition https://www.change.org/p/hon-ble-prime-minister-protect-self-respect-of-mutual-fund-distributors
    Kumar · 8 years ago `
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    Nipun · 8 years ago `
    Well they should even make it mandatory to disclose the salaries and perks of SEBI officials.
    Jayesh Mehta · 8 years ago `
    Tata is disclose how much earn on sell car or Birla how profit on cement bag or Ambani tell how much profit on his products or Bill gates how much earn on selling window operating system why only MF Distributor , just be a one unity redemption will start aggressively after commission disclosure in the bear market long run much effect to AMC here India not easy to get direct business , much needed AMC should ask to SEBI why ? I urge to all please take this matter to Mr. Jayant Sinha he is nice person might listen to our voice
    S VARADARAJAN · 8 years ago `
    WILL SEBI ASK ALL THE COMPANIES UNDER ITS CONTROL TO DISCLOSE ITS EMPLOYERS & EMPLOYEES SALARY AND PROFIT MARGIN TO THE CUSTOMERS?
    WILL SEBI CHAIRMAN AND OTHER BOARD MEMBERS ARE READY TO DISCLOSE THEIR SALARY AND OTHER PERKS TO THE PUBLIC?
    SEBI IS NOT ABLE TO PREVENT & COLLECT MONEY FROM "LOAN DEFAULTERS" AND "PONZI SCHEME OPERATORS" BUT HARASS SMALL CUSTOMERS AND IFAs BY BRINGING NEW GUIDELINES EVERY 3 MONTHS
    roop kishore · 8 years ago `
    why should it disclose may be it for pass back or distributer should be out of this field.
    Ramakrishna Kolluri · 8 years ago `
    One side our hard working PM tells YOUTH should stand up and Startup India. Our industry has potential to create many such entrepreneurs. But see what SEBI is doing puncturing dreams of many dreams of youth. Let SEBI take a challenge with this rule a year from now can they double the court of IFA's in the country. Every three months SEBI is keeping at cross roads. It's become a counter productive.
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